Accelerate your growth and enter new markets with confidence.
I help beverage and FMCG companies unlock growth, structure strong partnerships and expand across international markets with a practical, business-first approach.
Examples of projects where commercial momentum, industrial partnerships and market execution translated into measurable outcomes.
Rebranding of Gran Malta and creation of a high-potential range of non-alcoholic malt beverages for Van Pur
Designed and rolled out a malt beverage range built to rapidly capture high-potential markets across Africa and the Middle East, delivering immediate commercial traction.
Conducted market and competitive analysis to define an optimal product portfolio across targeted geographic areas
Redesigned the Gran Malta brand platform to enable range extension and strengthen positioning
Led product innovation with the development of non-alcoholic malt beverages, including ginger and watermelon variants, unique positioning in their category
Built a structured product range including a Classic version and 5 high-potential flavored variants
Oversaw the industrial launch and commercial rollout of the range
• 12 African markets placed orders immediately at launch (2026), validating product-market fit and commercial scalability.
In the Middle East, several distributors were ready to move forward after Gulfood 2026 before projects were paused due to geopolitical conditions.
Strategic partnership with the Coca-Cola bottler in Liberia for Martens United Breweries
End-to-end development and execution of a local production and distribution model in Liberia, transforming an import-based business into a scalable local operation.
Co-developed the “Easy Brewing System” technical solution in partnership with Actemium Strasbourg Plant Solutions
Built and screened a long list of potential industrial partners, including product-market fit analysis and preliminary negotiations
Negotiated a strategic partnership with the Coca-Cola bottler in Liberia to locally produce malt beverages and beer
Developed product recipes in collaboration with Dohler (Germany)
Supervised the construction and commissioning of the production line in Liberia
Led the launch of local production and distribution
Video case study
Easy Brewing System by UDB
A closer look at the industrial model and local production logic that supported the Liberia partnership.
Direct impact: • 3x volume growth within 12 months by shifting from import to local production.
This model made the offer faster, more affordable for consumers, more sustainable with fewer containers shipped, and more competitive than importing finished products from Europe.
Accelerate your growth
From market strategy to commercial execution, the focus stays on the actions that create real business momentum.
01
Market entry strategy
Market prioritization, opportunity assessment, expansion model selection and launch roadmaps tailored to your goals.
02
Business development
Targeted outreach, offer structuring, negotiation support and conversion of opportunities into sustainable revenue.
03
Go-to-market
Brand positioning, commercial storytelling, portfolio adaptation and rollout planning across priority regions.
04
Strategic partnerships
Identification of industrial and commercial partners, relationship building, negotiation and deal structuring.
About
My work combines strategic clarity, field execution and a strong bias toward results.
I step in when growth ambitions need to be translated into credible partnerships, practical plans and concrete commercial progress.
Clear understanding of beverage and FMCG business drivers
Experience navigating multicultural and complex market environments
Fast decision-making focused on commercial outcomes
Let's talk about your next growth step
If you are looking to accelerate growth, open new markets or structure stronger partnerships, I would be glad to connect.
